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In Focus: 5 business rules to live by from our CEO Sammy Musa

For this month’s “In Focus” interview, we spoke to our very own CEO and Managing Partner of Gulf Reps, Sammy Musa. Sammy has a diverse background in management and leadership in both Europe and the Middle East. He was fundamental in the construction and delivery of one of Africa’s most innovative dairy collection systems creating […]

5 Reasons travel marketing campaigns fail

Once upon a time, firearms just weren’t that reliable. You’d load your gun, pull the trigger and be summarily shot in the face. The term used to describe this undesirable, albeit accidental, phenomenon is called “backfire”. It happens in marketing too, where groupthink, overzealous leadership, an over-ambitious agency or just plain ignorance produces marketing campaigns […]

Why Sales Calls Still Matter in the Digital Era

What are sales calls? Sales calls take different forms. The stereotypical idea of the verbose Englishman talking rapidly to an unwitting prospective customer is dead. It certainly has no place in the travel representation industry. Sales calls are much more about relationships. Two entities, the travel representation company and the travel agent, who already have […]

The Top European Destinations for the Middle Eastern Traveler

Introduction What are the top European Destinations for the Middle Eastern Traveler? Slowly, the world of travel and tourism starts to return to a semblance of normality. Holidays are something to be considered rather than feared. However, the destination selection criteria have changed somewhat. Gone are the arbitrary selections based purely on needs and wants, […]

What is a travel representation company?

We’re often asked what is a travel representation company? Travel representation companies function as an adjunction between travel agencies and destination(s), airlines and hotel boards driving up conversion rates and generating profitable sales. With a focus on b2b transactions in regional and global markets, they increase the physical and online exposure of travel and tourism […]