What is a Travel Blogger?
A travel blogger is a type of travel influencer whose output is usually limited to blogs, photographs, and at times, vlogs. Essentially, a travel blogger will either have their own website where they post reviews for travel based services and destinations, or they will contribute pieces to another travel website similar to how a travel writer would. What distinguishes travel bloggers from the usual travel influencer is their story-telling ability. At times it may not even seem to the reader that they are reading a review, and that’s the mark of a good travel blogger: the service being reviewed or even the destination itself becomes secondary to the story. These writers’ ability to create such alluring pieces with your destination as the background setting is often what magically convinces travelers to engage with your brand. Travel bloggers have already established traffic directed towards their website, and they lead those viewers to pay attention to your brand or service. Read on as we discuss the benefits an Arab travel blogger can present to your brand.
What’s the Difference Between Travel Bloggers and Travel Influencers?
Simply put, a travel blogger curates subjective content that is rich in-depth and they tend to spend more time on trips researching and digging for details and stories. In contrast, a travel influencer is more visual in their delivery and more prompt. In addition, a travel influencers main channel for reaching their target audience is usually a social media platform such as Instagram, whereas a travel blogger will own their own website. Furthermore, travel bloggers are a dying breed and are harder to find, whereas their “visual-storyteller” cousins are higher in numbers.
Websites Vs. Social Media Platforms
Websites are more organized and easier to navigate as an alternative to social media platforms. An individual searching for African destinations reviewed by their favourite influencer, for example, will have to manually sift through said influencers social media accounts or hope that the influencer categorized their posts through the use of hashtags. With a website, however, it’s as simple as clicking on the “travel destinations” tab and then selecting the Africa sub-section from a selection of the available continents.
Many other navigational features such as finding links to relevant service providers/travel vendors, or even to a destination’s website are easily accessible on travel bloggers’ websites. Furthermore, as websites are search focused and social media platforms are not, a single blog reviewing a location will continue to show up on Google’s search results years from its post date, whereas with social media sites, posts and content have a short lifespan and can easily be buried. The obvious exception is YouTube which with the aid of its algorithm will oftentimes push years old content on to viewers even when that content has not been searched for.
Arab Travel Bloggers
At any rate, the modern influencer is tech-savvy and usually doubles as their own media and video editing team. Therefore it’s not too far fetched to find a travel influencer who does both social media and travel blogging. In this blog, however, we focus exclusively on travel bloggers and why it’s important that your travel blogger be Arab if you are attempting to attract Arab travelers.
Not all Arabs speak English, and although the ones that travel regularly will most likely have good spoken English, it may very well be the fact that they are more comfortable using their Arabic mother tongue — especially when searching online. Arab travel bloggers offer the benefit of reaching your target market through the language they are most comfortable with.
2) Arab Travel Bloggers Have Similar Tastes and Habits to the Average Arab
Although not all Arabs are the same, they do have one common denominator, and that is Islam. Whereas a European or American traveler can cover the same destinations an Arab traveler would want to enquire about, their coverage will be lacking in that there will be many unanswered questions pertaining to an Arab.
For example, an Arab would likely want to know about the availability of Halal food, or the presence of separate gender facilities. An Arab Travel Blogger will adequately cover these interest points. For more on the Muslim Arab travelers behaviour and preferences read our blog on adapting to the Muslim Arab traveler.
3) There is Power in Resemblance
Shared characteristics and personal similarities are the cornerstones of attraction. According to Psychology Today, we are attracted to people who resemble us. Further to that, there are two kinds of similarities, they are “shared similarities” or actual similarities, and “perceived similarities” or simply believing someone is similar to you. Perceived similarities can be proven to be false, but when they aren’t — by virtue of the perceived person never being happened upon in real life (as is the case with most travel bloggers) then the liking of that individual from onlookers – or readers in this case, is incredibly high. In addition: people with shared similarities experience less liking of each other than the liking they would feel for someone with perceived similarities that they never meet.
Why is the above important? Because rapport is a prerequisite to influence, and with the right influencer you can rest assured that your marketing efforts as are as potent as can be.
Gulf Reps is the leading travel and tourism representation company in the Middle East, with over 60 years of regional and industry experience. Gulf Reps has served clients on six continents, delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships, paired with an eclectic mix of marketing channels, makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.
To find out more about our services, you can call us at +971 (0)4 703 6333 or write to us at firstname.lastname@example.org