What are the top European Destinations for the Middle Eastern Traveler? Slowly, the world of travel and tourism starts to return to a semblance of normality. Holidays are something to be considered rather than feared. However, the destination selection criteria have changed somewhat. Gone are the arbitrary selections based purely on needs and wants, now travellers must consider the practicality of travel. Middle Eastern travellers remain the most sought after subset of international travellers due to their longer than average duration of stay and significantly higher average spend. So what are the top European destinations for Middle Eastern travellers as we enter into the winter period?
Selection Criteria For The Middle Eastern Traveler
The primary selection criteria for top European destinations for the Middle Eastern Traveler here is where an Emirate in the UAE, Saudi Arabia or Qatar has a travel corridor with each country or is on their respective green lists. A travel corridor is essentially a preferential air bridge where travellers to and from destinations needn’t quarantine on arrival or upon return.
Germany & Austria
It may appear foolhardy to lump these 2 destinations together, but as they share such a huge land border that is easily crossed by car, if you’re visiting one you may as well visit both. Who knows what 2022 holds?! Austria is a picture-perfect, holiday postcard, hallmark moment photographers dream. With rolling hills, picturesque scenery, and traditional villages and hotels, Austria really does have a lot to offer those seeking solitude from the hustle and bustle of modern city life. Germany on the other hand has it all. From skiing to nightclubs, massive cities, to tiny villages, traditional to modern. Germany can rightly be considered as multiple destinations at once. This offers a unique opportunity to the Middle Eastern Traveller, who is used to having 3, 4 or even 5 holidays per year, Germany could potentially satisfy all of those destination needs in a single visit.
Winter, Summer, Spring or Autumn, Spain remains an extraordinary tourism destination. Especially the Costa Del Sol which boasts some of the most beautiful beaches, hotels and restaurants on the entire continent. For Middle Eastern travellers in particular Spain is a home away from home. Hospitable, Muslim friendly, and with an almost endless array of things to do and see, expect Spain to be high on the list of must-visit places this winter for Middle Eastern Travellers. Those that are visiting should definitely consider The Puente Romano luxury 5-star hotel in Marbella, which is sure to wow any visitor.
In the Winter Italy is a country of 2 halves. Mountainous, snowy and downright cold in the north with tremendous skiing facilities in the Dolomites and Aosta Valley. Then the warm, sumptuous, luxurious south with beautiful villages and architecture. In particular, Lecce and Naples are holidaymakers dreams at this time of year.
For those who have never visited, Malta appears to be an entire island carved out of a single block of granite. Hilly villages with picturesque cottages sliding down towards the warm mediterranean sea, Malta is still a relatively untouched gem for the Middle Eastern Traveller. For the explorer, couple, shopper or family, Malta has an experience for everyone.
Covid Precautions for the Middle Eastern Traveler
All destinations are undertaking covid precautions, some more strict than others. Critically for destinations looking to attract Middle Eastern tourist is to ensure that Covid precautions are unobtrusive and where necessary gender-segregated. All destinations require you to have a vaccine, and as the rules continue to change around which vaccines, which boosters and how long ago your vaccine was taken continue to change, be sure to check with your travel agent on the latest requirements before you travel.
Gulf Reps is the leading travel and tourism representation company in the Middle East. With over 60 years of regional and industry experience. Gulf Reps has served clients on six continents delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships and eclectic mix of marketing channels makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.