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What is a travel representation company?

We’re often asked what is a travel representation company? Travel representation companies function as an adjunction between travel agencies and destination(s), airlines and hotel boards driving up conversion rates and generating profitable sales. With a focus on b2b transactions in regional and global markets, they increase the physical and online exposure of travel and tourism operators through a number of means and strategies.

To name a few, travel representation agencies develop and implement marketing strategies that ensure maximum reach to the targeted audience via various marketing channels including digital marketing, e-newsletter, social media platforms and online campaigns. Travel representation companies also attend, organize and manage events that function as valuable links between industry key actors.

Travel representation establishes and fosters relationships with managing partners, oversee account management activities as well as business development, PR support and strategic planning. Additional activities include providing financial reports, KPI monthly reports, media reports and other ancillary documents.

By implementing these methods via adherence to best-practice and innovative ideas, travel representation agents connect key players in the industry with clients to ensure the quality of service and a satisfying experience.

What to look for when selecting a travel representation company?

Several factors come into play when partnering with a travel representation company. Achieving substantial reach and intensifying brand awareness is contingent on a comprehensive understanding of the product, strong knowledge of the market and accurate and effective segmentation.  

The right travel representation agent will act as the face of your company and speak for its interest and objectives while effectively communicating with the involved parties.

Travel representation needs to possess robust market intelligence as deep background and connections in order to build and implement functional strategies that can be studied and evaluated through action plans. 

Travel representation companies need to hold fast to a set of core values including transparency, self-drive and persistence.

Travel representation companies can be evaluated against a number of criteria:

  • Excellent communication skills
  • Speed to market
  • All-round market experience 
  • Good connections
  • Cost-effectiveness
  • Reputable work portfolio with good quality hotels and SMCs
  • Flexibility and simplicity 
  • Personalised services and adeptness in individualized strategies and boutique marketing 

What values does a travel representation company add to travel and tourism in the middle east?

The unprecedented thrive the middle east has witnessed during the last two years, partially due to covid-19, in various industrial sectors including travel and tourism placed the region as a second-best performer in travel and tourism showing an annual growth rate of 5.3% in 2019. This growth led to many prospects for representation companies.

Travel representation firms can leverage the emergent megacities, large population and the top-tier tourist service infrastructures to bring substantial value to the region exhibited in the growing awareness of the middle east as a sought travel destination and the increasing influx of tourists from key markets such as China and India.

Furthermore, travel representation agencies help expedite the recovery of the region and restore the pre-covid tourist spend in the middle east. 

Travel representation significantly contributed to renowned airlines like Emirates, Qatar Airways and Etihad Airways whereby ranking them on top of the world’s best-performing airlines list in terms of quality of service 

What can Gulf Reps add?

Gulf Reps is a leading and highly regarded travel representation company with far-reaching and extensive experience in the Gulf region and the middle east. Gulf Reps provides a state of the art portfolio of PR and consultancy services as well as strategic and result-driven marketing solutions tailored to deliver individual targets, exceptional outcomes that boost and enhance your presence in the region. Contact us on Tel: +971 (0)4 316 6333, F:+971 (0)4 316 6565, E: sammy@gulfreps.com for any inquiries.