For this month’s “In Focus” interview, we spoke to our very own CEO and Managing Partner of Gulf Reps, Sammy Musa. Sammy has a diverse background in management and leadership in both Europe and the Middle East. He was fundamental in the construction and delivery of one of Africa’s most innovative dairy collection systems creating […]
https://www.gulfreps.com/wp-content/uploads/2021/11/8Q2A9492-scaled.jpeg17072560Sammy Musahttps://www.gulfreps.com/wp-content/uploads/2021/10/Gulf-Reps-Logo-Empted-1-300x144.pngSammy Musa2021-11-25 10:02:002021-11-25 19:04:13In Focus: 5 business rules to live by from our CEO Sammy Musa
Arab travellers are a sought after demographic. Collecting data from the Insight Out Consumer Travel Report 2018, UNWTO 2019 Travel Report, The State of Social Media MENA 2019 and countless interviews and questionnaires we have conducted over the years, we ask the simple question: who really makes the travel decisions in Arab households? Who Cares? […]
https://www.gulfreps.com/wp-content/uploads/2021/11/shutterstock_1136439596.jpg6681000Sammy Musahttps://www.gulfreps.com/wp-content/uploads/2021/10/Gulf-Reps-Logo-Empted-1-300x144.pngSammy Musa2021-11-18 10:50:002021-11-09 12:01:43Arab Travellers: Who really makes the travel decisions in Arab households?
Once upon a time, firearms just weren’t that reliable. You’d load your gun, pull the trigger and be summarily shot in the face. The term used to describe this undesirable, albeit accidental, phenomenon is called “backfire”. It happens in marketing too, where groupthink, overzealous leadership, an over-ambitious agency or just plain ignorance produces marketing campaigns […]
What are sales calls? Sales calls take different forms. The stereotypical idea of the verbose Englishman talking rapidly to an unwitting prospective customer is dead. It certainly has no place in the travel representation industry. Sales calls are much more about relationships. Two entities, the travel representation company and the travel agent, who already have […]
https://www.gulfreps.com/wp-content/uploads/2021/11/pexels-mikhail-nilov-7582655-1-scaled.jpg17072560Sammy Musahttps://www.gulfreps.com/wp-content/uploads/2021/10/Gulf-Reps-Logo-Empted-1-300x144.pngSammy Musa2021-11-11 09:00:002021-11-09 11:38:50Why Sales Calls Still Matter in the Digital Era
Introduction What are the top European Destinations for the Middle Eastern Traveler? Slowly, the world of travel and tourism starts to return to a semblance of normality. Holidays are something to be considered rather than feared. However, the destination selection criteria have changed somewhat. Gone are the arbitrary selections based purely on needs and wants, […]
https://www.gulfreps.com/wp-content/uploads/2021/10/middle-eastern-traveler-1-scaled.jpg17072560Sammy Musahttps://www.gulfreps.com/wp-content/uploads/2021/10/Gulf-Reps-Logo-Empted-1-300x144.pngSammy Musa2021-10-25 11:42:242021-10-25 11:42:26The Top European Destinations for the Middle Eastern Traveler
In Focus: 5 business rules to live by from our CEO Sammy Musa
/in Uncategorized /by Sammy MusaFor this month’s “In Focus” interview, we spoke to our very own CEO and Managing Partner of Gulf Reps, Sammy Musa. Sammy has a diverse background in management and leadership in both Europe and the Middle East. He was fundamental in the construction and delivery of one of Africa’s most innovative dairy collection systems creating […]
Arab Travellers: Who really makes the travel decisions in Arab households?
/in Uncategorized /by Sammy MusaArab travellers are a sought after demographic. Collecting data from the Insight Out Consumer Travel Report 2018, UNWTO 2019 Travel Report, The State of Social Media MENA 2019 and countless interviews and questionnaires we have conducted over the years, we ask the simple question: who really makes the travel decisions in Arab households? Who Cares? […]
5 Reasons travel marketing campaigns fail
/in Uncategorized /by Sammy MusaOnce upon a time, firearms just weren’t that reliable. You’d load your gun, pull the trigger and be summarily shot in the face. The term used to describe this undesirable, albeit accidental, phenomenon is called “backfire”. It happens in marketing too, where groupthink, overzealous leadership, an over-ambitious agency or just plain ignorance produces marketing campaigns […]
Why Sales Calls Still Matter in the Digital Era
/in Uncategorized /by Sammy MusaWhat are sales calls? Sales calls take different forms. The stereotypical idea of the verbose Englishman talking rapidly to an unwitting prospective customer is dead. It certainly has no place in the travel representation industry. Sales calls are much more about relationships. Two entities, the travel representation company and the travel agent, who already have […]
The Top European Destinations for the Middle Eastern Traveler
/in Uncategorized /by Sammy MusaIntroduction What are the top European Destinations for the Middle Eastern Traveler? Slowly, the world of travel and tourism starts to return to a semblance of normality. Holidays are something to be considered rather than feared. However, the destination selection criteria have changed somewhat. Gone are the arbitrary selections based purely on needs and wants, […]