2022 Travel Trends

As travel becomes more accessible for fully vaccinated travelers this year, destinations are expecting a boost in visitors and a range of changes to travel habits that are going to be unique to 2022. In this blog, we outline these changes and give you our thoughts on 2022 travel trends

Note: The travel landscape is still uncertain with the start-stop nature that we have become accustomed to still somewhat present. It is, therefore, wise for travelers to only purchase vacations that are refundable or ones that contain free date changes.

Without further ado, here are the 2022 travel trends:

2022 Travel Trends

Once in a Lifetime Trips, Splurgecations, and Reunions

Once in a lifetime, trips will be the main highlight of 2022. With the future still ambiguous, individuals want to tick things off their bucket list and make up for lost time. In that regard and according to Essentialist, African safaris and Asian destinations will be the top destinations. The once-in-a-lifetime theme also has some heavy “splurgecation” connotations tied to it. That is, the instances where vacationers are going to spend extravagantly is expected to be incredibly high.

Further to the above, travelers will be more daring with the activities they engage in. Whether sleeping under a starry sky, traveling alone, engaging in an adrenaline-filled activity, or having an unforgettable night out — travelers want to engage their senses fully this year. Travelers will still document their vacation so that it can be broadcasted on social media. But, travelers want to be more present this time around. This new wave of enlightened travelers was birthed during pandemic days where isolation and the digital world were the constants. The tangible real world is now the traveler’s salvation and they intend to experience the best there is when it comes to sensory pleasure and experiences that can drive them closer to the present moment.

Individuals are now not so hesitant to visit large cities instead of the usual exclusive and isolated experiences. Instead, what is becoming key is the experience that is offered by the destination and the uniqueness that envelops it. This ties further to the previous point as individuals decide not to seek only picture-perfect destinations but an actual experience.

Moreover, the pandemic has also directed the stage lights towards what’s truly important to people: their family and loved ones. As such, reunion trips are expected to spike. Add to that all the pent-up wanderlust and adventure-seeking that regular travelers have been holding on to, and you have a recipe for extravagant once-in-a-lifetime reunions.

Pindrop Travel

Inverse to the city travel trend and according to a recent survey conducted by Original Travel, the need for peace and quiet is near to unanimous among travelers. As such, the brand pioneered a new itinerary called Pindrop Travel. The idea is simple: destinations so peaceful and quiet you can hear a pin drop. The itinerary boasts selections from remote living areas to exquisite and isolated vegetative landscapes (such as the Princess Mononoke Forest of Japan) and isolated yoga retreats in the mountains. Pindrop travel and services similar to it are expected to attract many patrons this year.

Work Aways and Wellness Retreats

Similar to the previous section, but not quite so. Due to the wide acceptance of remote work brought on by the pandemic “Work Away” holidays or working remotely while in a vacation destination are projected to become widespread. Fast Wi-Fi and self-catered accommodations are the go-to key package features for those aiming to attract this segment. 

As millions of people worldwide began to quit their jobs and pursue new career paths during the pandemic, a journey of self-development and self-discovery was (and still is) being embarked on en masse. This trend has given fuel to the rising flame of self-development tourism and wellness tourism.

Multiple Trips and Longer Stays

Another trend from Discover the World states that travelers are going to spend exponentially more time on a trip but decrease the number of times they go on trips. As such, slow travel packages that cater to this increasing need will yield good results for the destination marketer and the traveler who wants to deeply familiarize themselves with a destination. Therefore, month-long packages with self-catering accommodation options will become a widespread reality this year. 

Similar to the above point, another expected trend is that people will hit many destinations in one vacation to make up for previous vacations not taken.

Aviation Trend

According to many aviation industry experts, it will take global aviation at least two more years before it resumes to its normal pre-pandemic state. Enter the rise of private jet flights. Those who have tried private flights during 2021 for the first time are likely to continue to do so this year. Not only does this minimize the risk of infection, but the bespoke fashion that the service is offered by helps in streamlining the ever-changing country entry requirement processes brought on by the pandemic.

Gulf Reps

Gulf Reps is the leading travel and tourism representation company in the Middle East, with over 60 years of regional and industry experience. We have served clients on six continents, delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships, and eclectic mix of marketing channels makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.

To find out more about our services, you can call us at +971 (0)4 703 6333 or write to us at

The Importance of Arab Travel Bloggers

What is a Travel Blogger?

A travel blogger is a type of travel influencer whose output is usually limited to blogs, photographs, and at times, vlogs. Essentially, a travel blogger will either have their own website where they post reviews for travel based services and destinations, or they will contribute pieces to another travel website similar to how a travel writer would. What distinguishes travel bloggers from the usual travel influencer is their story-telling ability. At times it may not even seem to the reader that they are reading a review, and that’s the mark of a good travel blogger: the service being reviewed or even the destination itself becomes secondary to the story. These writers’ ability to create such alluring pieces with your destination as the background setting is often what magically convinces travelers to engage with your brand. Travel bloggers have already established traffic directed towards their website, and they lead those viewers to pay attention to your brand or service. Read on as we discuss the benefits an Arab travel blogger can present to your brand.

What’s the Difference Between Travel Bloggers and Travel Influencers?

Simply put, a travel blogger curates subjective content that is rich in-depth and they tend to spend more time on trips researching and digging for details and stories. In contrast, a travel influencer is more visual in their delivery and more prompt. In addition, a travel influencers main channel for reaching their target audience is usually a social media platform such as Instagram, whereas a travel blogger will own their own website. Furthermore, travel bloggers are a dying breed and are harder to find, whereas their “visual-storyteller” cousins are higher in numbers.

Websites Vs. Social Media Platforms

Websites are more organized and easier to navigate as an alternative to social media platforms. An individual searching for African destinations reviewed by their favourite influencer, for example, will have to manually sift through said influencers social media accounts or hope that the influencer categorized their posts through the use of hashtags. With a website, however, it’s as simple as clicking on the “travel destinations” tab and then selecting the Africa sub-section from a selection of the available continents.

Many other navigational features such as finding links to relevant service providers/travel vendors, or even to a destination’s website are easily accessible on travel bloggers’ websites. Furthermore, as websites are search focused and social media platforms are not, a single blog reviewing a location will continue to show up on Google’s search results years from its post date, whereas with social media sites, posts and content have a short lifespan and can easily be buried. The obvious exception is YouTube which with the aid of its algorithm will oftentimes push years old content on to viewers even when that content has not been searched for.

Arab Travel Bloggers

At any rate, the modern influencer is tech-savvy and usually doubles as their own media and video editing team. Therefore it’s not too far fetched to find a travel influencer who does both social media and travel blogging. In this blog, however, we focus exclusively on travel bloggers and why it’s important that your travel blogger be Arab if you are attempting to attract Arab travelers. 

1) Language

Not all Arabs speak English, and although the ones that travel regularly will most likely have good spoken English, it may very well be the fact that they are more comfortable using their Arabic mother tongue — especially when searching online. Arab travel bloggers offer the benefit of reaching your target market through the language they are most comfortable with.

2) Arab Travel Bloggers Have Similar Tastes and Habits to the Average Arab

Although not all Arabs are the same, they do have one common denominator, and that is Islam. Whereas a European or American traveler can cover the same destinations an Arab traveler would want to enquire about, their coverage will be lacking in that there will be many unanswered questions pertaining to an Arab.

For example, an Arab would likely want to know about the availability of Halal food, or the presence of separate gender facilities. An Arab Travel Blogger will adequately cover these interest points. For more on the Muslim Arab travelers behaviour and preferences read our blog on adapting to the Muslim Arab traveler.

3) There is Power in Resemblance

Shared characteristics and personal similarities are the cornerstones of attraction. According to Psychology Today, we are attracted to people who resemble us. Further to that, there are two kinds of similarities, they are “shared similarities” or actual similarities, and “perceived similarities” or simply believing someone is similar to you. Perceived similarities can be proven to be false, but when they aren’t — by virtue of the perceived person never being happened upon in real life (as is the case with most travel bloggers) then the liking of that individual from onlookers – or readers in this case, is incredibly high. In addition: people with shared similarities experience less liking of each other than the liking they would feel for someone with perceived similarities that they never meet.

Why is the above important? Because rapport is a prerequisite to influence, and with the right influencer you can rest assured that your marketing efforts as are as potent as can be.

Gulf Reps

Gulf Reps is the leading travel and tourism representation company in the Middle East, with over 60 years of regional and industry experience. Gulf Reps has served clients on six continents, delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships, paired with an eclectic mix of marketing channels, makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.

To find out more about our services, you can call us at +971 (0)4 703 6333 or write to us at

What is Destination Representation?

Destination representation. The phrase may seem odd to you, and previous attempts to understand the concept may have gone awry. But in actuality, the idea is quite simple and rather fascinating. Read on as we discuss destination representation (or travel representation) and specifically what we do here at Gulf Reps.

What is Destination Representation?

Destination representation is the activity of stimulating the demand for bookings to a certain destination. An organization that is well connected in the travel industry – the travel representative, will offer this service to ideally, a country’s or a city’s tourism board. The travel organization agrees to direct a certain traveler segment to that region or destination. In that sense, the organization becomes the representative of that area.

A real-life example is Gulf Reps (a Middle-East based organization) forming a partnership with the Azerbaijan Tourism Board and embarking on campaigns that aim to direct Arab travelers (one of the highest spending tourist types) to book their next vacation in Azerbaijan. How is it done you ask? Here are several ways:

Influencer Marketing 

We work with the best handpicked Arab travel influencers who masterfully sway their followers to engage with our clients’ services and offers. The travel influencer will travel to our clients’ destination and review it for their followers through pictures, videos, and writing. The number of visits generated from these influencers’ activities can be tracked by the way of the customer discount codes our clients advertise through the influencers channels.

This technique is especially useful as the benefits of a travel influencer can be felt long after the review. Moreover, if the influencer’s experience with a destination was highly favourable they are known to voluntarily spread good word of mouth about the service. Travel influencers are trusted subject matter experts and are usually approached for advice by travelers. So it’s a great idea to be in their good books.

Sales Calls, Familiarization Trips, and Roadshows

The phrase “sales-calls” may be a little misleading because in actuality we conduct actual visits as opposed to simple phone calls. At Gulf Reps, we pitch our clients to travel agencies in the Middle East. These agents then sell trips to their Arab customer base directing them to our clients’ destinations. At times it’s possible for us to arrange for the agents in the Middle East to engage in a familiarization trip in our clients’ destination, while other times client representatives visit us in the Middle East. When that happens, we arrange special networking events and meetings for them with local agents. The bilateral trade relationships that emerge out of these meetings are a force to be reckoned with.

Digital Media and Destination Representation

Even though in the Middle East, travel research and buying phases occur primarily through physical means such as travel agencies, there is still a good fight to be fought online. Social media, websites, SEO (Search Engine Optimization), and e-letters can all be used as a means to build awareness of your brand, generate leads, and drive conversions. 

Social Media

Well connected destination representation companies usually have travel company affiliates who enjoy large followerships. A well-placed post — or many, on these companies social media accounts can help in shaping trends and even influencing travel zeitgeists. Furthermore, as the average consumer whether (Arab or non-Arab) is glued to their device’s screen for a large portion of the day, online platforms never seem to miss. We all know how quickly things can catch on online, and it would be sorrowful if such an opportunity is not captured.

Websites and SEO

Once again, with affiliate travel company websites, the traffic generated by these websites can be translated to attention guided towards content about our clients’ destination. This is critical in building awareness for your destination among travellers, and informing and educating them about your destination at the travelers research stage of the buyer’s journey. Further to that, websites are also a great avenue for answering frequently asked questions.


Email campaigns and e-letters are best used to target a certain segment that may be harder to reach through both of the aforementioned channels. Here, a specific communication style can be employed to build rapport with the target audience more appropriately.

Destination Representation at Gulf Reps

Gulf Reps is a leading and highly regarded travel representation company with far-reaching and extensive experience in the Gulf region and the middle east. Gulf Reps provides a state of the art portfolio of PR and consultancy services as well as strategic and result-driven marketing solutions tailored to deliver individual targets, exceptional outcomes that boost and enhance your presence in the region. Contact us on Tel: +971 (0)4 703 6333, F:+971 (0)4 316 6565, E: for any inquiries.  

In Focus: Nour Aridi – 5 Ways To Market Your Destination Effectively

A trailblazer and a woman many young females in the industry aspire to be like and badger for advice, Nour Aridi is our very own Chief Operating Officer Born an Arab but educated and raised in Europe, Nour is strategically equipped to deliver exceptional performances to our clients. Read on for some inspirational words from the young female entrepreneur and to find out what she has to say to young females and those wanting to market a destination.

Nour Aridi – Female Entrepreneur and Chief Operating Officer

Although I was born and raised in the suburbs of Paris, I am of Lebanese descent. I spent my entire childhood in Paris and my stay extended well into my early career where I started working for Société Générale. Société Générale is a financial service provider, and working there was how I got the ball rolling. My heart, however, was not in it. I was passionate about travel, and my unquenchable thirst to learn about different cultures, explore different regions, and understand more about the world around me brought me to Dubai in 2008. Since then, I have been working in the field of destination marketing. First starting as an employee, I took a brave leap in 2016 and started my own business Tiri Consultancy. At long last, my dream was manifesting. It amuses me when people refer to me as a female entrepreneur today because, in actuality, I’m just a person who was able to make a job out of her passion. I think I am the luckiest person in the world to be able to do that.

One thing that became abundantly clear to me very early on in Tiri Consultancy was that in order to succeed I had to work harder, be more creative and make the needle move myself. I am a solution provider and I challenge myself every single day to be better. But I could not have achieved what I have achieved today without working at Gulf Reps. I strongly believe that they have the perfect business model for this particular industry, and I am proud that Tiri Consultancy enjoys a strategic partnership with them. They have helped me develop as a business leader, as well as equipped me with a platform to utilize my creative energy, and provided me with the necessary push to deliver the highest standards. Without their trust, support, and their understanding of my ambitions and desires, I would have had a much more difficult challenge ahead of me. For that, I am highly grateful to the management partners team. Gulf Reps is truly inspirational, and I am learning new things there every day, all the while being able to maintain my independence through Tiri Consultancy.

To the Aspiring Female Entrepreneur:

My advice to all the youth is — don’t aspire to be like your role model, aspire to be a better you. I am often asked about my female role models and heroes and whilst I am truly thankful for those female leaders who have challenged the status quo in generations preceding mines — allowing me to aspire to follow my dreams, I have to admit that I don’t look at other people’s success and dreams in order to mimic them. I look at myself, I reflect upon my own performance, and I challenge myself every day to be better than I was yesterday.

So how does all of this passion and drive reflect on what I offer our clients? To answer that, here are the top five pieces of advice that I live by, and I encourage all young female entrepreneurs in travel and hospitality and everyone wishing to attract high spending Arab travellers, to do the same. 

1              Surround Yourself with Successful People

There are so many idiosyncrasies in the Arab traveller market and every major destination, hotel and tourism attraction in the world is targeting these high spending guests. Going it alone is the equivalent of entering a boxing ring without any training. Either employ somebody to be in the market full-time and build the necessary relationships required to drive this market or use a reputable representation company. I assure you; it will be money well invested.

2              Be Creative

Don’t simply do the same thing everybody else is engaged in. You need to stand out from the crowd and the noise. Use experts in the market, who know what your competitors have been doing. Then through these experts, do something better, something more memorable and something that will inspire your target guests to visit you.

3              Engage in Active Learning

As a representation company, we believe we have reached the ultimate success when a client decides to open their own office in the region. This means that we have built sufficient business for them to recognise returns from this level of investment. This will only happen if the client takes the time to learn about the market and uses this knowledge to succeed without the support of representation.

4              Listen to the Experts

Many of our clients assume that they can apply a singular approach across different markets. We run a representation business and have become experts in our field, we know our market and we know what will inspire Middle Eastern travellers. Listen to us and you will not be disappointed. In my experience, the clients who do not succeed in this market are those who come with a predefined plan of action and then stubbornly ignore feedback.

5              Adapt to the Market

This is a rapidly evolving, last-minute market. Do not expect to put a plan together at the beginning of the year and stick to it rigidly. The clients that are flexible, able to quickly adapt and understand that things change quickly, are the ones who succeed. The client whose processes are steeped in bureaucracy, and are slow to make decisions will struggle to adapt and ergo struggle to succeed in this market.

Gulf Reps

Gulf Reps is the leading travel and tourism representation company in the Middle East. With over 60 years of regional and industry experience. Gulf Reps has served clients on six continents, delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships and eclectic mix of marketing channels makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.

To find out more about our services, you can call us at +971 (0)4 703 6333 or write to us at

In Focus: 5 business rules to live by from our CEO Sammy Musa

For this month’s “In Focus” interview, we spoke to our very own CEO and Managing Partner of Gulf Reps, Sammy Musa. Sammy has a diverse background in management and leadership in both Europe and the Middle East. He was fundamental in the construction and delivery of one of Africa’s most innovative dairy collection systems creating an entire value chain that was mutually beneficial for all partners, as well as building several businesses in the UK. In 2015 he took over as managing partner for Gulf Reps and the company has seen unprecedented growth ever since. We asked Sammy to outline the 5 business rules he lives by, and we believe there’s something for everyone to learn here:

1. Honesty and Integrity

I grew up in a small village in the north of England. There was no hiding from the truth there, your every move was captured by the 1980’s equivalent of the CCTV camera: The nosey neighbour. To be ‘absolutely, brutally honest’ was something that was instilled in us as children. We are all human, we make mistakes, but in business, I’ve found that anything other than total honesty has far too many negative impacts. To the same extent, I always work with integrity. I believe that people are inherently good, and I work with everyone I meet on face value. Of course, at times you get burned by people who don’t live by the same values, but nonetheless, I won’t ever stop living by these two values. They are part of my makeup and I strongly believe that failure to work honestly and with integrity with my clients, partners and team will result in failure in the long term. 

2. Reliability

Many years ago I worked on a huge project in Africa. Now, whilst not all of Africa has issues with timekeeping, this particular enclave did. It drove me crazy. In the UK if you arrive at a 3 pm meeting at 3:02 you’re late! This is how I’ve always operated. If I  make a promise I always keep it barring force majeure. Equally, I’m comfortable saying “no” to people. It’s not because I don’t want to help, it’s because I don’t believe I can achieve what is required in the timescale needed. I’d rather be honest and reliable than overly optimistic and flakey. 

3. Be Inspiring

Every business book in the world will talk about inspiring leadership and every leader has his own style. I personally try to lead by example. Whilst I work extremely hard to achieve success, I am fortunate enough to have an amazing team around me. You have to trust your team to deliver to the level and standard that you set. I ensure that my teams are clear in their direction, where we are heading, what we are trying to achieve and I try to make sure they believe that it is only possible if we all do it together. This culture of togetherness allows me to be with the team even when I am not physically there. They know what it means to be part of Gulf Reps, they know what standards we set for our client’s and for our partners, they know what is an acceptable level of delivery and what is not. 

4. Keep Innovating

Like it or not our industry is going through a radical change. All change represents opportunity, and it is in innovations, particularly innovations from other industries that we can exploit those changes. I encourage everyone around me to keep up to date with the latest in our industry, but also from around other industries, it’s surprising how many innovations can be gleaned from what is happening in totally different industries. I remember at the heart of the pandemic and lockdowns reading an article in New Scientist magazine about advances in remote surgery through virtual reality. This led to a proposal of VR familiarization trips for one of our clients that could allow for prospective travellers to experience destinations before they travel. 

5. Know Your Strengths, Know Your Weaknesses, Fill the Gaps

I have fastidious attention to detail. I know it and I allow my teams to use it regularly. Whenever there’s a new press release, or a white paper, or even this blog post, I run my eye through it as I have an innate ability to spot errors. However, whilst I’m a competent presenter and public speaker, I hate it. That’s why I ensure that the people around me fill the gaps that I leave behind. In the end, the art of building a company is building teams that are greater than the sum of their parts. And that starts with me.  

Gulf Reps

Gulf Reps is the leading travel and tourism representation company in the Middle East. With over 60 years of regional and industry experience. Gulf Reps has served clients on six continents delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships and eclectic mix of marketing channels makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.

Why Sales Calls Still Matter in the Digital Era

What are sales calls?

Sales calls take different forms. The stereotypical idea of the verbose Englishman talking rapidly to an unwitting prospective customer is dead. It certainly has no place in the travel representation industry. Sales calls are much more about relationships. Two entities, the travel representation company and the travel agent, who already have a close relationship, impart knowledge in a way that makes it easier for the latter to sell or persuade prospective travellers.

Despite the modern sales call being a two-way street, we as a travel representation company are very much pitching our clients to the travel agent. We also hear direct traveller feedback from the travel agents. This includes their destination preferences, their previous experience and their willingness to travel to a new destination. This information is fed back in a systematic way to our clients. Together we utilize this information to craft new, more effective campaigns for the future. 

How do sales calls work in the travel representation industry?

As a travel representation company we have a diverse number of sales calls that we undertake. In part, it depends on what the client wants, but also what is most effective for our target audience. The most common form takes place in our weekly visits. We go to travel agencies, sit with the teams, explore our client’s offerings, field any questions they may have and share content that they can use in their social or printed media. On occasion, our clients are able to come to the region. In that case, we set up a special tour of each of the major travel agencies, and take time to ensure that they are all given time directly with the client. This normally forms part of a wider mix of activities, particularly special events, which are a separate part of the marketing mix. Sometimes our clients need specific feedback on a specific topic. In these cases, we’ll use the phone and email to collect data and share that data directly with our clients.

Why are sales calls important?

The regional context is important here. In the Middle East, the travel agent is still the dominant point of sale for the travel industry. Yes, there’s an increasing number of people who book online, especially for business travel, but when it comes to the main family holidays, the travel agent still rules the roost. Now, with that in mind, it is also important to note that even those who book at travel agents often do significant amounts of research online before they go to the travel agent, which is why it’s so important for all of our clients to have a multi-layered approach to their marketing, ensuring that there’s a marketing touchpoint at every stage of the buying cycle. Ultimately, the travel agencies need to know what they are selling. They need to feel confident that the destination they are offering to their clients, many of whom will have a long-standing relationship with the travel agent, is to their satisfaction. Therefore, an agent cannot sell what he does not know. This is the importance of sales calls, to ensure that agents sell with confidence, as well as to help shift the market share of destinations away from our competitor destinations to our client’s destinations. 

What’s the wider mix of activities?

Sales calls alone aren’t effective at achieving these aims. They need to be part of a wider mix of content, experiences, and events that all work towards the objective of driving deep awareness of a destination. These other parts of the marketing mix are important too, and they include:

  1. Consumer direct marketing: Travellers are increasingly researching their destinations themselves, so it’s important to have access to a large number of your target market so clients can advertise to you. Fortunately, at Gulf Reps, we have a large platform of Arabic speaking international travellers to whom we can market our client’s offerings. 
  2. Events: Small boutique events in luxury hotels, or large trade shows. Whatever the event, for most of our partners in the industry, attendance is mandatory. We ensure that the time is best utilised by setting up the right meetings with the right people.
  3. Familiarization Trips: Agents who go on familiarization trips can talk with absolute confidence about the destination and are able to sell it significantly more effective. 
  4. Influencer testimonials: By their very nature influencers have a voice that can be utilized by our clients to deliver messages to prospective clients.
  5. Reviews: Reviews in English and Arabic on the main review sites are a really important part of the mix, especially for hoteliers.

In the end….

Sales calls are still an extremely important part of the sales and marketing mix in our industry. They serve as a bridge between clients and those selling their destinations or hotels. Whilst the digital revolution of the travel industry has shifted some of the research phases of the buying cycle online, in the Middle East the actual purchase is still most likely to occur at the travel agent. 

Gulf Reps

Gulf Reps is the leading travel and tourism representation company in the Middle East. With over 60 years of regional and industry experience. Gulf Reps has served clients on six continents delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships and eclectic mix of marketing channels makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.

What is a travel representation company?

We’re often asked what is a travel representation company? Travel representation companies function as an adjunction between travel agencies and destination(s), airlines and hotel boards driving up conversion rates and generating profitable sales. With a focus on b2b transactions in regional and global markets, they increase the physical and online exposure of travel and tourism operators through a number of means and strategies.

To name a few, travel representation agencies develop and implement marketing strategies that ensure maximum reach to the targeted audience via various marketing channels including digital marketing, e-newsletter, social media platforms and online campaigns. Travel representation companies also attend, organize and manage events that function as valuable links between industry key actors.

Travel representation establishes and fosters relationships with managing partners, oversee account management activities as well as business development, PR support and strategic planning. Additional activities include providing financial reports, KPI monthly reports, media reports and other ancillary documents.

By implementing these methods via adherence to best-practice and innovative ideas, travel representation agents connect key players in the industry with clients to ensure the quality of service and a satisfying experience.

What to look for when selecting a travel representation company?

Several factors come into play when partnering with a travel representation company. Achieving substantial reach and intensifying brand awareness is contingent on a comprehensive understanding of the product, strong knowledge of the market and accurate and effective segmentation.  

The right travel representation agent will act as the face of your company and speak for its interest and objectives while effectively communicating with the involved parties.

Travel representation needs to possess robust market intelligence as deep background and connections in order to build and implement functional strategies that can be studied and evaluated through action plans. 

Travel representation companies need to hold fast to a set of core values including transparency, self-drive and persistence.

Travel representation companies can be evaluated against a number of criteria:

  • Excellent communication skills
  • Speed to market
  • All-round market experience 
  • Good connections
  • Cost-effectiveness
  • Reputable work portfolio with good quality hotels and SMCs
  • Flexibility and simplicity 
  • Personalised services and adeptness in individualized strategies and boutique marketing 

What values does a travel representation company add to travel and tourism in the middle east?

The unprecedented thrive the middle east has witnessed during the last two years, partially due to covid-19, in various industrial sectors including travel and tourism placed the region as a second-best performer in travel and tourism showing an annual growth rate of 5.3% in 2019. This growth led to many prospects for representation companies.

Travel representation firms can leverage the emergent megacities, large population and the top-tier tourist service infrastructures to bring substantial value to the region exhibited in the growing awareness of the middle east as a sought travel destination and the increasing influx of tourists from key markets such as China and India.

Furthermore, travel representation agencies help expedite the recovery of the region and restore the pre-covid tourist spend in the middle east. 

Travel representation significantly contributed to renowned airlines like Emirates, Qatar Airways and Etihad Airways whereby ranking them on top of the world’s best-performing airlines list in terms of quality of service 

What can Gulf Reps add?

Gulf Reps is a leading and highly regarded travel representation company with far-reaching and extensive experience in the Gulf region and the middle east. Gulf Reps provides a state of the art portfolio of PR and consultancy services as well as strategic and result-driven marketing solutions tailored to deliver individual targets, exceptional outcomes that boost and enhance your presence in the region. Contact us on Tel: +971 (0)4 703 6333, F:+971 (0)4 316 6565, E: for any inquiries.