What is Destination Marketing?
Destination marketing is all about attracting visitors to your market, or destination. Be that a country, city, region or even village, destination marketing is about taking control of the perception of your location and making it a ‘must see’ place.
Is it Important?
Like it or not, your destination has a general perception. It doesn’t matter if you’re Las Vegas or Udder Pradesh, if a potential traveller has ever heard of your destination they have created associations with it. At times, those associations can be invalid, outdated or just plain wrong. Taking control of the overall perception of your destination is the first step to successful destination marketing.
Delivering WorldClass Destination Marketing
Worldclass destination marketing all starts with questions. What do you want to be known for? What are your greatest assets for potential travellers? What can visitors expect when they arrive? With this foundation in place, it’s critical to understand who your target market is. It’s easy enough to say “we’d like the wealthiest 1% of families to visit us” but does your destination cater for this demographic? If not can it be in the future or is better to select a demographic that will likely already have an affinity to your destination. By creating this foundation of understanding with you, we will then select the appropriate channels based on your prospective travellers buying cycle. We’ll create messages, content, and campaigns to ensure that your destination is front of mind for your ideal visitor.
What you can expect from Gulf Reps Destination Marketing Services
Unlike many companies, Gulf Reps doesn’t offer a ‘one size fits all’ solution. Your destination is unique, if it wasn’t then it would be worth visiting. Our job is to work closely with your team to help create a strategy that will not only attract your target visitor but also create experiences that are unforgettable and imminently shareable. As the leading travel representation company in the middle east, our team will work with our vast network of partners to promote your messages, arrange familiarization trips, negotiate with influencers and create brand partnerships, all in service of making your destination THE destination in the minds of prospective travellers.