The Highest Spending Tourist Types to Target

From backpackers to business tourists and even religious pilgrims, the different types of travellers are endless. In this blog, we delve into the highest spending tourist types using their nation/region of origin as a medium of comparison. Read on to discover the ideal tourist type for your brand or business.

Highest Spending Tourist Types: Asia

Arab Tourists

Arabia is a region known for its wealthy nationals and their lavish spending habits; it should therefore come as no surprise that the average Arab traveller spends the most on tourism. That is around $3,000 per trip, according to The State of Middle East Outbound Travel 2019. During 2017, travellers from Qatar spent $5,000 as pre-departure expenditures, while UAE travellers spent $4,753, and Kuwaitis $3,068. Known to stay for longer holidays and have an affinity for more luxurious offerings, the Arab traveller is a highly sought-after tourist. Data from VisitBritian from 2018 showed that the top 5 spending nationals in trips to the UK were predominantly Arabs, with the exception of Chinese nationals making the list. With Kuwait having the top average expenditure per individual and UAE having the lowest of the 5, expenditures ranged from $3,391 to $2,030. Others included in that list were Saudi Arabia and Qatar. 

Apart from their economy-boosting spending habits, Arab travellers are known to stay twice as long as the average tourist and are also known to repeat visits. That’s why acquiring one Arab family to your travel destination is the equivalent of obtaining six families from other regions. Chiefly of the Muslim faith, this tourist type is fond of conservative environments/excursions and halal foods.

Chinese Tourists

Now it can be argued that this one is just a play on statistics and that due to Chinas vast population, there are likely to be higher instances of wealthy tourists who like to engage in extravagant holidays. However, it is also a fact that Chinas easing of travel restrictions and the emergence of a newly rich Chinese middle class has also contributed to their making this list. Furthermore, the availability of direct flights to premiere destinations such as Spain also makes travel easier for the Chinese. With the number of Chinese people owning passports steadily increasing, there doesn’t seem to be anything stopping this trend.

Highest Spending Tourist Types: North America

American Tourists

According to research, travel is America’s favourite use of disposable income. The average American spends $1,900 on an average trip that usually lasts around a month. While the majority of the younger American populations (Millenials) travel for “experience tourism” purposes or to “find one’s self”, older individuals (35 years and above) lean more towards areas where there are exquisite foods and drinks. On average, the American traveller spends most of their money on travel food, as sampling local delicacies is a pattern among this tourist group.

Highest SpendingTourist Types: Europe

German Tourists

According to one source, “ (A) Germans’ average annual expenditures for holiday travel significantly surpass spending on automobile purchases.” Famed for their sheer numbers and their unsurprising appearance the moment you remark “there’s no one here,” Germans wear the “travel champions” crown proudly and deservedly. The German tourist is relatively unadventurous in their choice of food and trying local cuisines. They do, however, eat and drink enormous amounts. Their colossal appetite informs their choice of accommodation (something else they spend very liberally on). It is an absolute must that the hotel they check-in at must allow generous helpings at the breakfast buffet. The German travellers eating habits is an excellent cornerstone to base your targeting efforts around. Generally speaking, German travellers prefer outdoor excursions and sunny ones at that. Making beaches an obvious key attraction for them. They also enjoy exploring cultural hot zones such as museums, castles and monuments. 

Gulf Reps and the Highest Spending Tourist Types

Gulf Reps is the leading travel and tourism representation company in the Middle East, with over 60 years of regional and industry experience. Gulf Reps has served clients on six continents, delivering transformative results to everyone from hoteliers to tourism boards. Our mix of world-class marketing expertise, PR specialists, unparalleled connections and relationships and eclectic mix of marketing channels makes working with Gulf Reps the only sure way to drive Middle Eastern tourists to your destination.

To find out more about our services, you can call us at +971 (0)4 703 6333 or write to us at