Search Engine Optimization or SEO is the digital marketing practice of increasing website traffic (or viewers) from search engines such as Google. SEO specialists write website content and optimize it so that their content appears on Google’s search results once a specific term is searched. Chances are, if you ever asked Google a question, the […]
In an industry as dynamic as travel and tourism, market research is vital. It is usually the case that customer data is collected on a continuous basis in this sector. The matter is complicated further when businesses target many customer niches at once. Especially when these segments all have very different needs and different behaviors. […]
Baku, the capital of Azerbaijan, is often compared to Dubai for its outlandish architecture and appetite for gold. Also comparable to Venice, a part of the capital known as Baku Boulevard or “Little Venice” is enveloped in man-made waterways and is a relaxing escape from the city within the city. But above all else, Azerbaijan […]
Whether you want to soak up the tropical sun and sunbathe on pristine blue beaches or enjoy a snow fight with your family and kids, there’s a holiday destination that caters to even the most unimaginable needs nowadays. In this blog, we cover only the destinations and resorts that care for their guest in the […]
Wellness tourism is on the rise. This blog discusses what wellness tourism is and what it isn’t. It also provides a few examples of existing wellness retreats and finally, it covers the advantages businesses can reap from investing in the sector or including wellness adaptations to their existing attractions. What is Wellness Tourism? According to […]
As travel becomes more accessible for fully vaccinated travelers this year, destinations are expecting a boost in visitors and a range of changes to travel habits that are going to be unique to 2022. In this blog, we outline these changes and give you our thoughts on 2022 travel trends. Note: The travel landscape is […]
As hospitality marketing becomes more data-driven, and destinations and hospitality providers become more aware of the Arab traveler as the optimal customer segment, it’s only natural that they start to find ways to better accommodate and retain this high spending tourist type. Adapting for the Muslim and Arab traveler is a rewarding transition that will […]
What is a Travel Blogger? A travel blogger is a type of travel influencer whose output is usually limited to blogs, photographs, and at times, vlogs. Essentially, a travel blogger will either have their own website where they post reviews for travel based services and destinations, or they will contribute pieces to another travel website […]
Destination representation. The phrase may seem odd to you, and previous attempts to understand the concept may have gone awry. But in actuality, the idea is quite simple and rather fascinating. Read on as we discuss destination representation (or travel representation) and specifically what we do here at Gulf Reps. What is Destination Representation? Destination […]
A trailblazer and a woman many young females in the industry aspire to be like and badger for advice, Nour Aridi is our very own Chief Operating Officer Born an Arab but educated and raised in Europe, Nour is strategically equipped to deliver exceptional performances to our clients. Read on for some inspirational words from […]