Tourism Influencers: An Introduction to the Field and How it Works

Tourism influencers vary in their effectiveness for destination marketing, and Gulf Reps can help you navigate this minefield. In the digital world, we are constantly exposed to an abundance of information. Whether it’s about a new brand or product, or an untapped market for potential expansion, there is always something that can be learned from […]


The 4 Types of Tourism: What is the Difference?

The tourism industry is one of the fastest-growing sectors in today’s economy. The rise of this industry can be attributed to its versatility and potential for expansion within numerous markets. There are many different types of tourism. There are several branches of tourism but they all fall into one of 4 main types: leisure or […]


All You Need to Know About the 4 A’s of Tourism

According to social scientists Nyoman Sudiarta and Wayan Suardana, the product of tourism starts from the second a tourist lands at the airport of their travel destination and ends the when they land back in their country. There are many elements with which one can gauge or analyze a tourist destination. Some frameworks (such as […]


The Importance of EQ When Providing Custom Tours

Custom Tours or Curated Tours are where a travel agency or a travel service provider puts together a vacation experience based on particular traveler desires. For example, instead of the usual Eiffel Tower experience of viewing the structure from the inside, a traveler may want to consider the landmark from a hot air balloon. Furthermore, […]


All You Need to Know About Tourism SEO

Search Engine Optimization or SEO is the digital marketing practice of increasing website traffic (or viewers) from search engines such as Google. SEO specialists write website content and optimize it so that their content appears on Google’s search results once a specific term is searched. Chances are, if you ever asked Google a question, the […]