Formed in 2006, Gulf Reps Ltd. has secured its place as a leading and highly regarded marketing and PR representation consultancy within the travel and tourism industry.

Managing Partners, Leo Fewtrell and Nazar Musa launched the Dubai based company in response to the increasing demands for a reliable, representative consultancy service within the GCC market. Initially operating as a ‘part-time’ consultancy firm, today Gulf Reps Ltd. boasts a small but fulltime, multi-national team of professional and committed staff.

We have recognized the potential of travellers from this diverse and dynamic region and the difficulty for worldwide destinations and hospitality products to capture and retain their attention. Thus ensuring the highest quality in service, our goal is to provide you with strategic, result-driven Marketing and PR solutions that are relevant if not exceptional to enhance your brand or destinations presence within the GCC.

Our company’s extensive knowledge and experience in the region and industry has been a great asset to new and existing clients alike, each of whom is provided with a tailor-made and comprehensive portfolio of Sales, PR and Marketing solutions to suit their requirements and achieve their individual targets.

We have recognized the potential of travellers from this diverse and dynamic region and the difficulty for worldwide destinations and hospitality products to capture and retain their attention. Thus ensuring the highest quality in service, our goal is to provide you with strategic, result-driven Marketing and PR solutions that are relevant if not exceptional to enhance your brand or destinations presence within the GCC.

Leo Fewtrell

Leo Fewtrell

Managing Partner

Leo has over 30 years extensive experience in the airline, shipping and travel industry here in the Middle East. Working closely with leading hotel chains, travel agencies and major airlines, he has built excellent relationships with many of the senior travel industry personnel throughout the region. Prior to Gulf Reps Ltd., Leo was responsible for Dnata Travel based in Dubai and currently also manages The Dubai Travel and Tour Agents Group (DTTAG). ). In addition, Leo is a member of the Emirates Racing Authority, (ERA) Appeals Panel.

Sammy Musa

Sammy Musa

Managing Partner

Having completed his MBA at Manchester Business School and with 20 years management experience, Sammy joined Gulf Reps Ltd. in 2015 having spent the last 8 years in the MENA region managing a large business with a diverse portfolio of brands. His vast experience in operations management, project management and strategy formulation will drive Gulf Reps Ltd. growth in the long term future and support our clients in maximizing their exposure through our existing partnerships as well as developing mechanisms to extend their reach throughout the GCC.

Nazar Musa

Nazar Musa

Managing Partner

Nazar has experience in the travel and tourism industry that spans the globe. He started his career with Airtours PLC in Spain and then moved to Jamaica where he managed a resort for 2 years. From there Nazar joined Holiday Autos in the UK developing this business in France, Holland, Belgium, Sweden, Germany, USA and Australia. Nazar was instrumental in the development of the General Sales Agent network which gave him exposure to South America, Asia, the Middle East and Russia. In 2003 Nazar was part of the team that sold Holiday Autos to lastminute.com plc becoming a director after the sale. Following this, Nazar launched Holiday Autos Middle East, before launching Gulf Reps Ltd. with Leo.

Our pledge to you

Our business is built on strong fundamentals that we are proud of and would be integral in our relationship with you.

Honesty
Complete transparency in business

Integrity
Ethical principles

Passion
Strong belief in the product

Honour
Respect for our role and our industry

Bravery
Ready to make hard decisions

Results
Constantly achieving your goals

Fun
Enjoyment in what we do