2011 Gulf Reps Ltd. organised for the first ever participation of Burj Al Arab Hotel in a global PR campaign to go 'Green' in honour of St. Patrick's Day.
As well as going Green, Gulf Reps Ltd. organised and managed a performance by an Orchestra brought across from Ireland to perform at an exclusive event for senior personnel from across the industry, including Directors and CEO's of some of the largest travel agencies in the region, senior management at regional airlines and a variety of media personnel from various types of publications and broadcast media.
The event resulted in over $300,000 estimated advertising value globally, and was carried out for no direct investment.